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Master of Science in Marketing

Program Description

The Master of Science in Marketing at Northridge University is designed to equip students with advanced marketing knowledge and skills necessary to excel in today’s dynamic business environment. This program focuses on strategic marketing, consumer behavior, digital marketing, and market research. Our curriculum integrates theoretical knowledge with practical applications, preparing students to create effective marketing strategies and campaigns. With experienced faculty, state-of-the-art facilities, and real-world internship opportunities, Northridge offers an ideal environment for aspiring marketing professionals.

Core Courses

Introduction to Marketing
Consumer Behavior
Marketing Research and Analytics
Digital Marketing Strategies
Strategic Brand Management
Integrated Marketing Communications
International Marketing
Marketing Ethics and Social Responsibility
Marketing Analytics and Big Data
Product Development and Innovation

Elective Courses

Social Media Marketing
Content Marketing
Search Engine Marketing (SEM) and Optimization (SEO)
E-Commerce Marketing
Mobile Marketing
Advanced Market Research Techniques
Advertising and Promotion
Retail Marketing Strategies
Public Relations
Entrepreneurial Marketing

Program Highlights

  • Comprehensive Curriculum: Covers key areas of marketing such as strategic marketing, consumer behavior, digital marketing, and market research.

  • Practical Learning: Emphasizes hands-on experience through marketing projects, case studies, and real-world applications.

  • Internship Opportunities: Provides practical experience through internships with leading companies and marketing agencies.

  • Experienced Faculty: Learn from experts who bring industry experience and academic excellence to the classroom.

  • Flexible Learning: Offers both online and on-campus classes to accommodate different learning preferences and schedules.

  • Capstone Project: Involves a comprehensive project that allows students to apply their learning to real-world marketing challenges.

Program Details

Duration: 2 years (Full-time) or 3-4 years (Part-time)
Total Credit Hours: 36-48 credit hours
Mode of Delivery: Online and On-campus options available
Capstone Project: Required for program completion

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