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Bachelor of Science in Marketing

Why Choose the Program?

The Bachelor of Science in Marketing at Northridge University provides a dynamic education that prepares students for the fast-paced world of marketing. This program is designed to equip students with the skills and knowledge necessary to excel in various marketing roles. Our curriculum covers essential topics such as consumer behavior, digital marketing, market research, and strategic marketing. With experienced faculty, state-of-the-art facilities, and real-world internship opportunities, Northridge offers an ideal environment for aspiring marketing professionals.

Career Opportunities

Graduates of the Forensic Science program are well-prepared for various roles, including:

  • Marketing Manager

  • Brand Manager

  • Market Research Analyst

  • Digital Marketing Specialist

  • Social Media Manager

  • Advertising Account Executive

  • Sales Manager

  • Public Relations Specialist

  • Product Manager

  • Content Marketing Manager

Program Details

Duration: 4 years (Full-time)
Total Credit Hours: 120 credit hours
Mode of Delivery: Online and On-campus options available
Internship: Mandatory internship for practical experience

Program Highlights

  • Comprehensive Curriculum: Covers key areas of marketing such as consumer behavior, digital marketing, and strategic marketing.

  • Hands-on Learning: Includes case studies, marketing simulations, and real-world projects.

  • Internship Opportunities: Gain practical experience through internships with leading companies and marketing agencies.

  • Experienced Faculty: Learn from experts who bring industry experience and academic excellence to the classroom.

  • Flexible Learning Options: Offers both online and on-campus classes to accommodate different learning preferences.

Courses in This Program

Core Courses:

  • Introduction to Marketing

  • Principles of Management

  • Consumer Behavior

  • Marketing Research

  • Digital Marketing

  • Advertising and Promotion

  • Brand Management

  • Strategic Marketing

  • Sales Management

  • Marketing Analytics

  • Social Media Marketing

  • Marketing Communications

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  • International Marketing

  • Services Marketing

  • Marketing Ethics

  • Business Law

  • Financial Accounting

  • Managerial Accounting

  • Business Statistics

  • Business Communication

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